Cheryl is a 20-something, self-employed, single woman who was looking to improve her professional image. She knew what to wear to classes, but when it came time to sell herself and her skills, she needed more than sweats and a pretty smile!
Cheryl is pear-shaped with short legs. To give her height, she needed a neutral suit and the dark color makes it more professional. The dark shoes elongate her leg and the pointed toe continues the length. To bring attention to the top of her body, thus pulling focus away from her lower half, we added a pop of color. Note that although the scoop neck brings attention to her face it does not show cleavage, which is unprofessional. This is actually the PR photo Cheryl is using for her advertising.
Cheryl has a high-powered client in New York and was invited to his book-launching party. She needed personal shopping services and her suitcase was ready to go when she was!